Search for:

Pay Per Click Management

Bid Management

Managing keyword bids across multiple search engines is a time consuming and complex process. It requires significant investments in staff, training and technology, not to mention the ongoing time to do it properly. Pay for Placement (P4P) optimisation automates the management and optimisation of bids on search engines supporting P4P.

Our Account Managers use their experience to analyze your campaign data and to determine optimisation strategies, utilizing our industry-leading SEM platform Decide DNA. The Decide DNA technology platform features:

Rocket science optimisation. Decide DNA provides the most advanced ‘rules based’ optimisation available. Our proprietary rules engine is customizable and offers the flexibility to build your own optimisation rules based on price, rank or ROI, or a combination of any of these factors. (i.e. “I want to be #3 for these group of terms, as long as my CPA is less than $20 and my bid must be under a $1.20 CPC”) Scalability. SEO Team Decide DNA can scale to handle hundreds of thousands of keywords – a vital component to maximizing ROI. We are able to deal with large, complex campaigns to meet the most demanding requirements of any business.

Content to keyword. We’re able to directly link URLs with the actual term your customer used to arrive at that page, then feed that information back into Decide DNA. This unparallel capability can lead to significant increases in ROI.