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Pay Per Click Management

Campaign Reporting

Real time campaign reporting includes:
CTR (Click-through Rate, detailed and aggregate)
Open tracking (detailed and aggregate)
ROI Tracking (if desired)
Campaign Comparison and Historical Reports
"Hard" Bounce Reports (undeliverable e-mails)
"Soft" Bounce Reports (e.g. mailbox full errors)
Domain Deliverability Reporting
Day and hour graphical reporting breakdown
Individual user event historical reports
Opt-in/Opt-out reports

Report Wizard

allows users to generate unlimited custom reports based on specific data (e.g. generate a report on all campaigns sent within a week comparing the differences in responses between men and women to a specific offer)

Event Wizard

allows users to leverage tracked data by creating new lists of profiled users (e.g. For all users that made at least one purchase in the previous quarter, automatically generate a new list of these users)

Analytics

Email Messenger APIs allow for easy connection to Web analytics packages (e.g. Fireclick) for closed-loop analysis of all online user activity.

Sticky Campaign Reports

Increase the chances that a user will take a desired action with sticky campaigns. Sticky campaigns aggregate a series of one-off e-mails (for instance, a two-week message series designed to get a user to make a purchase) into one campaign report for easy visibility into message effectiveness.

All report data is completely exportable to CSV (Excel-friendly data format) or HTML or can be sent via e-mail.