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Pay Per Click Management

Traffic Analysis

Understanding Users and Maximising Return

68 percent of advertisers do not believe traffic figures produced by software packages are accurate. 89 percent agree that online traffic figures should be validated by a third party.

It's a major problem, one that affects many site owners and marketing managers. Traffic software accuracy and reliability vary. The wide range of software programmes leaves scope for expensive mistakes, or crippling IT requirements.

And what, ultimately, is the point in buying expensive software when no-one in your organisation has the skill, time, or inclination to work out what it is trying to tell you? SEO-Team has developed Traffic Intelligence as a solution. Traffic Intelligence is a service that bridges the gap between software and end-users. Its intelligent analysis, based on our expertise, tells you how your site is being used, and how it could be better.

Traffic Intelligence can identify user paths through the site, highlighting opportunities for cross-selling, link prominence and much more. Traffic Intelligence will let you use your search engine and online marketing successes more effectively.

Traffic Intelligence can identify navigation potholes areas that are perceived as one way streets by your users, which end in the click of that profit killing 'close' button.

What can SEO-Team do for your company?

Advise to suit your technology and requirements, and then work alongside you to install and gain maximum value from it.

Take software results and apply knowledge, analysis and customer relations to it. The results will speak for themselves and offer you a full, clear, actionable overview of your site users.

What return does it offer?

Results can be staggering. For one client, we discovered a product that was in huge demand and being searched for all the time but never found on a client's site. We alerted them. They stocked it and increased profitability by 25% overnight.

Another client was alerted to a navigation problem that cost them thousands of users every week. The problem was easily solved, and traffic soared as a result.

What does it cost?

Costs vary depending on your site technology, size, and objectives. Reports can be ongoing, or one-off.

The message is clear. If you are a valued brand looking to get complete understanding of your site's user habits, Traffic Intelligence can give you the answers. Give us a shout and we'll take it from there.

SEO-Team Making sense of web traffic